Wofoo Social Enterprises Produces CIBS Programme Let’s Profit with Purpose – Showcasing the Power of Doing Business and Doing Good

Date : 2025-06-27

Wofoo Social Enterprises has been selected as a programme producer for the 50th season (2025) of the Community Involvement Broadcasting Service (CIBS) by Radio Television Hong Kong (RTHK). The organisation is producing a new 13-episode radio series titled Let’s Profit with Purpose (《好好生意》), which explores how local entrepreneurs put the “Do Well Do Good” philosophy into practice, demonstrating the potential for business success and social value to go hand in hand.

Let’s Profit with Purpose features entrepreneurs and leaders from various industries, who share how they integrate ethical responsibility and social commitment into their business operations. Through authentic stories and real-life experiences, the programme highlights how commercial success can coexist with positive social impact, showcasing the role and potential of businesses in advancing sustainability and the public good.

The programme is produced by members of the Hong Kong Shared Good Values (HKSGV) platform and the Wofoo Leaders’ Network, including Cherry Wong, Tse Kit Lee, Emma Yu, Kaka Lai, Justin Li, Adrian Au, Waverly Yeung. Through diverse interviews and local case studies, the team illustrates how value-driven businesses turn ideals into action.

Let’s Profit with Purpose will air in late September 2025 on AM621 RTHK Putonghua Channel. Stay tuned to discover how the spirit of “Do Well Do Good” continues to take root and grow in Hong Kong.

To learn more about the Hong Kong Shared Good Values (HKSGV) platform and its upcoming events, please click here to visit our website.

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